Since 2013, the sales of LED related products both at home and abroad are continuously rising, and the sales quota is also raised accordingly. The global LED manufacturers are running steadily in their own tracks. Everyone has invested nearly all the energy in all aspects, from the R & D production to the marketing channel, the links of each link are orderly. In 2013, the development of the LED lighting market is becoming more and more prosperous. In 2014, what kind of new height will the development of the LED lighting industry go?
Improving the comprehensive strength to adapt to the international market
If 2013, the major LED vendors are still thinking about how to reduce product prices, 2014 of them have turned their attention to product development, product patents, technology development, technology patents and so on. In fact, the total sales revenue of the LED chip industry last year is out of proportion to the total production volume. Simply speaking, the manufacturer has made many products, and the workers have been busy working overtime, but they haven't seen much increase in income. This is very confusing and puzzling. So, from this year, the sales price of LED products should not decline substantially, and this trend will continue in the next one or two years.
Last year, many LED enterprises have readjusted their company's scale, production status and overall structure. It is common to buy, swallow and annex. The ensuing patent problems have come to the surface. Every company has different measures to avoid risks. Some have strengthened their own technology research, others have set up patent pools, or some other ways. For example, some big companies own R & D LED chip high power, large area, high luminous efficiency, so the company will for some of the more prominent small companies in the LED industry to do the acquisition details. As a result, the technology of enterprises has been improved in some minor aspects, and the overall strength has been improved. Meanwhile, some patent problems have been solved, which has opened a new breakthrough for its further expansion in the international market.
Packaging market scale to alleviate the pressure of survival
The LED lighting market has been considered as the most important and promising application of the LED chip. In 2013, the total output value of the lighting products reached three billion and seven hundred million US dollars, and it took a considerable proportion in the total LED photoelectric industry. Experts expect the total production and sales volume of LED lighting products will increase in 2014, and the proportion of the products will be further increased. The development of the lighting market is good, and the packaging market has also come to the highest point in history. Taking the rapid development of the global lighting market and grasping the opportunity, it will be the key to determine whether the packaging enterprise can move towards the new high. Businesses that do chip start to make packages, or direct lighting products. There must be a higher requirement for the high and low technology and size of the company, which leads to the inability of some small enterprises to meet the needs of production. One of the resulting phenomena is that large enterprises have annexed small businesses, and small businesses are confederate with each other. In fact, this is all in the use of large-scale production to alleviate the pressure of survival.
Speed up the speed of transformation and clear the direction of development
At home, the start of the home lighting market makes many traditional lighting manufacturers gradually join the ranks of the LED lighting market. In 2013, the LED light source gradually replaced the traditional incandescent light source. This upsurge has played an important role in developing a new year's development strategy for the LED manufacturers. In 2014, the major manufacturers will set up a new brand image, reduce production costs, reduce procurement prices, and continue to increase promotional tools to meet the new round of LED lighting market test.